Web Promotions

Meta-Tags

MetaTags are made from
HTML code.

Html code is what lurks "behind" your Web Site. If you click on your browser's "View" and then "Source," you will see some really scary looking stuff: HTML code.

This is the stuff Site dreams   are made of. They make the page exist. 

Html code is a friend of the skilled Web Master, the person who creates Web Sites. However, for Web Site Promotions, knowledge of the code is not enough.

Much more is required to Get Your Site Noticed, amid the millions of other Sites, out There, upon the Electric Sprawl of the World Wide Web, the Internet.

To put it Simply, 85% of the Key to Web Site Promotions Success is in the Meta-Tags, and in Page Content, or Text.

However, what is required is a special knowledge and understanding of mostly misunderstood techniques for applying the code.

Another important factor is the  use of  Promotions and Advertising Key-Words, woven deftly into your Text, and otherwise "hidden" words
in your HTML code, where the Search Engines find them and Index them.

Web Site development needs to be targeted precisely to the part of the World you are trying to Market. It must be tightly controlled, well thought out, detail oriented, and geared to the following, which to put it Simply, 85% of the Key to Web Site Promotions Success is in the Meta-Tags, and in Page Content, or Text.

However, what is required is a special knowledge and understanding of mostly misunderstood techniques for applying the code.

Another important factor is the  use of  Promotions and Advertising Key-Words, woven deftly into your Text, and otherwise "hidden" words
in your HTML code, where the Search Engines find them and Index them.

Web Site development needs to be targeted precisely to the part of the World you are trying to Market. It must be tightly controlled, well thought out, detail oriented, and geared to the following, which" " 

Unless you are  well known Like Microsoft ®, or Hewlett Packard ®, or Bill Gates, its not practical to take up important Meta Tags space broadcasting  your name as a keyword.

However, you can create a page that does repeat your name as a keyword, just in case someone is searching for you. Also, it certainly won't hurt if you have an "About" Us, Me, etc., Page. Be sure to sprinkle it with Keywords.

There are many  words listed by search engines. Certain searches on common-variety words like 'website' or 'children' or 'sizes' will  not produce good results at all!

To sharpen a search, therefore, most people use word-phrases to pin down what they're looking for.  Along these lines, however, trying to be anticipate every single phrase that might be searched  will be very difficult.

So, you will need to come up with sure-fire, common, know,  hit phrases, to use as keyword phrases in your Keywords Lists, like 'Space Shuttle Launch' or 'Global warming' or 'stocks and bonds' or 'Lapland vacations,'
or 'dog bites'  or 'malpractice lawyers'  or 'shopping cart service' or 'secure servers,' etc.

If your page has only 'lingerie' in it, (lower case 'l'), you will not be found!

On the other hand, if they search for 'lingerie' (lower case 'l'), and your page has 'Lingerie' on it, most engines will find it.

Therefore, it pays to make sure you have at least some of the keywords in uppercase or starting with an uppercase letter.  The best  place for this is in the TITLE of the page,
and at the beginning of sentences, and in your Keywords, of course!

Don't list the same word several times, 'touching,' because the Engines might ignore you, or dump you out.

You can use the keyword about 4 times safely in your Keyword List, but separate them by other words in the list, or page. No 'touching' of  the same or very similar  words, and not more than 4 repetitions.

Do NOT make the text the same color as the page background. Just Don't.

 Use the plural of a keyword when reasonable.  Like, if someone is searching for 'dogs,' but you have only 'dog' as a keyword or Title, etc., then you may not be found.

Conversely, the word 'dogs,' if you use it, contains the word 'dog,' so someone searching for dog will find it on your site!

This one's really  perverse:  if you use 'marketing' in, say,  your Title tag, a search on 'marketing' and-or  'market' should result in a 'hit.' However, if you use 'market' a search on 'markets' may not result in a hit!

Create your page names, URLS,  using  good keywords. That way you score a few more brownie-suckup-up keyword points for any search engine that might actually index the page name. However, this is nothing to go back and start changing, unless you are bored.

While everything herein does all vary from search engine to search engine, most will analyze via algorhitm, and 'grade' the placement of keywords on your Web site. Also, they will grade  the site's title,  and description.

1. Where in a Web site's title or description a keyword shows up. For example, if the keyword is at or near the 'beginning,' this is better than being at the end.

2. How many times is the keyword used. More is better than not, but too much is bad, right?

3. The total number of  Keywords in your web page compared to each other, and also to the total number of  Other Words appearing on that same page, is very important.

A.) Some search engines will actually analyze this relationship, and use an alogorhitm to 'guess' at  a words relative importance. So, if you are selling 'greeting cards,' make certain the phrase is peppered throughout, and near the Top, and near the Beginning, of  Everything Else!

B.) To clarify,  the relationships of   keywords on a Web page in relation to everything else on that page, can be Very Important.

a.) If the page contains the words  'loans' and 'automobiles,' and they are close to each other, then the phrase 'automobile loans' will  be better than  'New automobile loans,' because the word 'new' is not on the page. See ?

C.) Recapping:  where  keywords are actually situated at on a page is very important. For example, in most engines, putting the keywords in the Title of the page or in the Heading tags, and-or near the Top, and-or Beginning, will help. "

First, figure out what the Target Market (people) will type into the search engine when they are looking for your "Product." Next,  add in the most common synonyms and misspellings, in order to cover all the bases. Keep these as few as possible (forget  "1000 characters" for your Metatags, should you run across it elsewhere.)

If you do hit upon a few powerful keyword phrases, like, maybe, Blublocker®  Sunglasses," or "precious metals," or "ABC News," or "Queen Elizabeth," then use commas to construct them into actual comma-delimited phrases.

The Meta Description should be brief. It's the most important 150 character ad' you will write. It needs to entice a "Surfer" to become a "Visitor."

Explain exactly what information your site contains, and, or what your main Product features are. If interestingly done, this will help convince Surfers to Visit.
 

Here's what it almost all boils down to:
 

1) You need a good <TITLE>75 characters<TITLE/>, using the most
important keywords.

2) You also need a good <H1></H1> Headline right up at the top at the top of HTML code with the critical keywords in it.

3) And  you need a well-written <FONT>paragraph</FONT> right under that <H1></H1> to explain what the Site will Do for the visitor. All of these must contain critical Keywords.

 These all contain Technical "Munchies" the Search Engines LOVE to eat !

I will talk about more SECRETS!

Also, I will  talk about tailoring Your Page and Meta-Tags to Your Marketing Audience and site.

I will  talk about the remaining 15% of this Science of Web Site Promotion: the Search Engines, the Directories & Links. 

 You must  figure out what your Stuff actually Is, who might want It, how to help them Find It, and how to get them to BUY IT!

An award-winning Site, or a pretty Site, does not necessarily mean Traffic or Sales. What we are after is Traffic, and Sales, not Prizes!

Business Web Site Promotions,

 Focused Presentation Internet Marketing You've got this Dream of a Web Site in your Mind's Eye. You're Web savvy, or maybe you're not. But, either way, you've got this Vision of a Presence on the Web:

Y o u r   O w n  W e b   S i t e

W o r l d  W i d e

     N o t i c e d

          Famous

But How?

 What To Do Next?

You've got to get in on the Marketing Revolution, and make the Jump to the 21st Century, right?

Most likely, you're an Entrepreneur,  or in Management, am I right? You're used to handling tough, fluid situations, like this Web Site Deal, right? But,  It's easy to make mistakes,  and waste a lot of time, & effort, and (by the way) Money.
The most common mistakes are made when we just choose badly, either through innocent ignorance, or ( worse), through innocent conceit. "Innocent conceit" is when we innocently think we know-it-all, based upon past success.  Being used to successfully tackling problems in business, we sometimes begin to assume  ("ass U me") that we are likewise Great at everything.   We also apparently sometimes assume  we can become instant Web Site Experts, Artists, & Promoters.

Title:

Meta Tags are written in html code, and are what the Search Engines like to eat for breakfast.

Tastiest of all is the <TITLE>title</TITLE>.

This is Not the actual Title Of Your Web Site.
It is the html code for the special <TITLE>title</TITLE> which the Search Engines will read and index.

The Search Engines simply attach the most importance to this piece of data, found in the html code of your web site.

It is a big KeyWord, or Search Term?
 

Don't bother putting your name or company name in the <TITLE> unless you're famous already, and people will be searching for you by name.

Do not dilute the <TITLE> with a lot of extraneous comments and words. You will lessen it's force and it's influence upon the Search Engines.

By the same token, a good <TITLE> can be packed with relevant keywords and made to work strongly in your behalf.

For instance, if you are in  Real Estate, a good,
hard-hitting <TITLE> would  likely be, "Real Estate, Investment, Real Estate, Properties, Homes, Apartments, Rentals, Condominiums, Real Estate Listings!"

A really bad <TITLE> would be, "****BOB SNERDLY MEGA-REALTY CO., BEST LISTINGS ANYWHERE, **BEST CHOICES**, LICENSED PROFESSIONALS WILL HELP YOU FIND WHAT YOU WANT****!!!

First, it says Nothing the Search Engines are interested in.

Second, which word would anyone be  searching on?

Third, by putting a word in all capitals, you guarantee its rejection for indexing in some Engines.

Fourth, by enclosing a word in *asterisks,* you render it totally Invisible to the Search Engines. The same would apply to the use of quotation marks.

The <TITLE>  is what will pop up first when someone searches
keywords. It's what they will see first. It should contain words you think people will be searching on.

There are a zillion Nasty, Evil, Dirty, Dangerous Little Search Engine Tricks for the Uninitiated to be wary of!

Keywords:

These are the Words the Search Engines use to find you. They are the aroma of Search Engine breakfasts, and tell them what they are dining upon.

These Words must be precisely chosen, blended cunningly, and not over done. There must Not be too many of them, and they must act to concentrate the main flavor you are seeking to convey.

Keywords must be concentrated in a certain percentage, counted, they must be repeated, but matches may not touch, or be side-by-side, and More.

For instance, a keyword can be more powerful alone, because it is then more concentrated, more potent in the jaws of the Search Engines.

An example would be if one is selling Annuities. The main keyword(s) could be, simply "annuities."

This is better than a list that goes on & on, like, say, "annuities, financial, stocks, bonds, financial software, newsletters, seminars, DOW, Dow Jones, DOW Dogs, trading, stockbrokers, investments, stock brokers." etc.

It is Not how many keywords you can cram in, but how cunningly they are chosen, and well you concentrate their power. Words like "buy, fun, boy, girl, your, new," and many Others, just won't help, and can actually hinder your promotion.

Also, note there are zillions of little tricks, like making the words plural, rather than singular.

Obviously, most plurals contain two words, but singulars contain only one. The Search Engines know this very well.

Keywords are  for the technical expert to come up with, in most situations. It is really a matter of experience.

Descriptions:

Descriptions should talk about what is actually on the Site. Do Not talk about yourself or your company or how "Great" you and they are. Nobody cares.

Show what you Got.

What can you Do for "me?"

Why should I bother with Your Site?

What's on that there Site? 

 . . .and make it Good.

Descriptions must be Limited to 150 characters, including spaces!

Promotions:

Promotions is what I Do.

Promotions is a Category unique to itself.

Promotions is not just a simple matter of plugging in the software and launching to the Internet.

Notice how I  worked the Keyword into my narrative?

After selecting the most effective <Meta-Tags>, and filling in the forms in the software, you can't just launch, and walk away.

Nope.

You must have already done everything else correctly, previous to this step!

Banners, Link Exchange, Awards:

"The use of Banners and Link Exchanges is a pet peeve.

The basic premise is, they are, well, Useless.

Why bring people to your Site, only to have them Link Out & leave you for Another!

Link Exchange Bannners

Link exchanges are not to be confused with paid banner campaigns which are a whole different kettle of fish.
Paid banners will get you very highly targeted traffic which will do a lot of good for your sales, unlike free link exchanges.  At first glance it's free and everybody's doing it so it
must be a good idea. Well, I'm telling you that it won't build any extra traffic for you. In fact, it could even be bad for you. Example A: You've worked really hard to get a good listing on Yahoo! A user finds you there and clicks on your link. So there you have it, the fruits of your labor, a visitor to your site. And what's the first thing they see?
A banner advert inviting them to leave your page!! Example B: A user is browsing another site on the subject of computer software. They click on the link exchange banner on that site and end up at your page. Good. The trouble is, your page is on the subject of hotels. So, the user is unhappy because they're not interested in hotels, you're unhappy because although you have a visitor he's not interested in your subject, and what about the poor original guy who may have lost a software sale?

 . . .Your links page is located somewhere on your site where the user ends up after they've read everything on your site, correct? If not, it should be! Link exchange services insist that you display the banner right on your index.html page, right at the
top more often than not.
 

Awards:

Whoever dreamed this up must have a degree in crowd psychology. It's crazy. Once upon a time you'd have to
request a link from another person's Web site. These
days, all you have to do is design a graphic and then
pompously allow webmasters to link you - not just a text
link, mind you, a big in-yer-face graphic!. Many award
givers won't even bother to give you a link from their site. Eh?!

I recently applied for several awards for research
purposes, to see if it would bring me any extra traffic. It
didn't, but what it did bring me was extra spam in my
mailbox. I used a unique email address to apply for the
awards, so I know the award sites sold my email
address to spammers. Very naughty.

There are possible advantages in applying for awards:

 If you're a site designer it might impress potent customers, but reckon they're more likely to hire      you on the strength of the previous work you're displaying. What do you think?

To generate traffic to your site which would depend on how popular the award giver's site is, and how prominently your link is displayed on their site. Note the fact that whether or not you display their graphic plays no part in this, unless they insist that you display it.

  To make your page look pretty. Fair enough, but this is nothing to do with traffic or promotion. What about Pointcast and Magellan?

  OK, I would be tempted to display these if I got them because everybody knows how difficult they are to get,  and it really is kudos, but even then, I would be more interested in the fact that my listing would appear in the Pointcast directory which would definitely increase my traffic."

Business Web Site Promotions

Focused Presentation Internet Marketing

FRAMES

Is your site done in "Frames" ?
 This is a black-and-white issue.

A site in Frames has only One URL, or Address.

Frames makes no difference in  the Minor Directories, since you're only supposed to submit a single  home (URL) page to them.

However, on the robot-driven engines, if your site is in Frames, then your site has only one URL and can get only one listing.

Whereas, if the site is not in frames it can get many listings, one for each page.

The more pages, the better.

Further, the single listing for a Framed site won't get any kind of ranking, because it's just a short block of code.

There is only one sensible solution for promoting a framed site:

 redesign it without frames.

 CGi
Is your site using CGi Technology ? 

Sites that use CGi technology are all generated "on-the-fly," with a cgi script, by the Host computer.

In essence, the Pages don't exist, until they are "asked for" by a visitor clicking on a URL. At this point, they are created.

Therefore, it's impossible to get any listings on the robot-driven search engines, since these types of CGi pages are "invisible" to them.

CGi-driven Sites are mostly  Not Promotable.

I could promote the home page of such a site, especially on the minor directories, but since all the "pages" of a CGi driven Site are essentially identical, they might be eternal conflict with each other.

In situations where CGi-driven Parent Sites host "Clients," or tenants, or "stores," the same problems might apply to the tenants' web Pages.

Even the Promotion of true home pages in such a Site may have very little impact on the robot-driven engines.

    CGi technology should be avoided.

However, there are sometimes "workarounds" available.

 Deep Search Engines 

"This type of engine uses a robot or a spider (there's an arcane difference between the two that isn't very interesting) which constantly roams the World Wide Web searching for new or updated pages (what a wonderful job eh?)

When the robot visits a page it reads the whole thing,\ including any sub-pages on the same server connected to the page it's reading, then it visits all the external links on the pages it's read...and so on, you get the idea.

A robot can only follow links. It finds pages in two ways: by visiting pages it's been told about (ie. on its submission form) or by following links from other pages. So, if your page isn't linked from anywhere else and you haven't registered it, there's no way it'll ever be found — it'll be invisible.

You can actually ensure that most of the deep engines don't index your pages by using special "no follow" META tags if you want to.

The point is that all the while it's storing every word on every page it visits, then compressing the information down and storing it all in its database.

Now, you may be thinking "Wow! I'll always use a
deep search engine to find things in future." but in practice the deep ones are useful for finding specific or obscure information using long search strings, but if you're looking for something popular like games then you'll probably get a search results list running into the millions which isn't much use.

What this means to you:

 Don't make the mistake of thinking that the robots will  get to your site eventually. Register it. Normally, all  you'll need to do is fill in your URL and nothing else.
 Easy. To attract the attentions of deep search engines (to put your page high on results lists) you need to  tailor your page itself which is discussed later.

This is the complete list of deep search engines that  use robots to index pages:

                             Alta Vista
                             Infoseek
                             Excite
                             Webcrawler
                             Hotbot
                             Lycos
                             Northern Light
                             Open Text

There aren't many of them, are there. "

Note:

I can tell you how to fine-tune your pages specifically for promotion to the Engines, in ways most "Experts" will never even hear about.

I can write your <Meta-Tags> and <Titles> so that  Engines will eat them up and beg for more!

I can promote you Expertly to the Main Engines of the Planet (Earth), and also to over 1500 other locations, with combined software packages that cost me Thousands of dollars, and years of experience to learn. 
 

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Check these over, if you wish, and then follow through with the rest of this site.

It contains practically everything you need.

I am going to save you some time,

Like, about  two Years!

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1.) How to come up with a special name for your own private "Domain," or permanent home web site address, and how to Register it, to be Forever yours, movable from Server to Server, like a  suitcase. Or, how to get the very best of such services, improving upon what you've got!

How to have special E-mail addresses created for you, using important Keywords, Marketing words, to help promote your business with every single use, permanently, accessible to you from anywhere on the Planet (Earth).
 
2.) How to use a Submissions Service, to take the burden off of you. one that can Expertly create the Meta-Keywords, Meta-Titles, and  Meta-Descriptions the Almighty Search Engines expect to find!  One that can promote your site to The Main Search Engines, and to thousands of Directories, Classifieds, and Links!  Also, there are more free software downloads available!

THE MAJOR SEARCH ENGINES:

EACH IS DIFFERENT, AND  UNFORGIVING!